.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, as soon as familiarized to snagging billions in financial backing every year, have actually reared nearly $360 million thus far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That slowdown results from market concentration, improved governing stress, and also economical uncertainties.ADWEEK talked with five VCs that continue to purchase adtech business, even with these difficulties, concerning what they are actually searching for as well as what they stay clear of. Perhaps unsurprisingly, these capitalists are targeting opportunities in privacy-focused innovations and industry-specific regions such as connected television.